The Forever T-Shirt

The Forever is made from the same custom blend of materials that we sourced after lab testing a favorite T that Jon and Rickard both had forever. It comes in Black, Pine, Navy, Chalk, Carbon Grey, and now Crimson and White. (Logo is on the left side below the chest.)

Good luck finding days when you want to wear anything else...

• Cuff tag on right sleeve

• 48% Organic cotton | 48% Modal | 4% Elastane

• Made in Turkey

This T-Shirt features a regular fit, as detailed in the fit guide below.

This material doesn't shrink but expect some pilling after two to four washes. The more you wear it the cooler it will look.

Benni is 185 cm tall and wears size L

Jon is 180 cm tall and wears size L

Machine wash at 30°C. Do not bleach. Iron at medium temperature. Do not dry clean. Do not tumble dry.

How does the fit run and what size should I choose?
Reviews say it has a “perfect fit.” It’s designed with a regular fit; if you’re between sizes, start with your usual size and check the fit guide. One customer bought too big, so sticking to your normal size is recommended. This fabric doesn’t shrink.

What do customers say about the fabric?
Many highlight the material as “amazing”—soft, smooth, and premium. The custom blend of organic cotton, modal, and elastane gives it comfort with a touch of stretch.

Do people buy multiple colors?
Yes—some end up ordering other colors after their first tee because they love the feel and fit. It’s easy to pick a few favorites across the forever range, including this white.

Is it good for everyday wear?
The soft hand‑feel and regular fit make it an easy daily go‑to. Reviews call it a perfect tee you’ll reach for again and again from c'est normal.