The Forever T-shirt

The Forever is made from the same custom blend of materials that we sourced after lab testing a favorite T that Jon and Rickard both had forever. It comes in Black, Pine, Navy, Chalk, Carbon Grey, and now Crimson and White. (Logo is on the left side below the chest.)

Good luck finding days when you want to wear anything else...

• Cuff tag on right sleeve

• 48% Organic cotton | 48% Modal | 4% Elastane

• Made in Turkey

This T-Shirt features a regular fit, as detailed in the fit guide below.

This material doesn't shrink but expect some pilling after two to four washes. The more you wear it the cooler it will look.

Benni is 185 cm tall and wears size L

Jon is 180 cm tall and wears size L

Machine wash at 30°C. Do not bleach. Iron at medium temperature. Do not dry clean. Do not tumble dry.

How does the fit run and what size should I choose?
Reviews call it a “10/10” and say it’s easy to wear daily. The Forever T-shirt has a regular, true-to-size fit. If you prefer a roomier look or are between sizes, consider sizing up.

What do reviewers love most about it?
Fans say they’ve been wearing the forever tees since release and love the feel and quality. It’s soft, smooth, and slightly stretchy thanks to the organic cotton–modal–elastane blend.

Is it comfortable for all-day, everyday wear?
Yes—customers reach for it again and again. The fabric feels breathable and comfortable, and the anti-wrinkle nature makes it easy to go from drawer to day.

Any care notes from the brand?
The material doesn’t shrink, but expect some pilling after two to four washes. Wash cold, inside out, with similar colors, avoid high heat and fabric softener, and air dry to keep it looking its best.